(as of Nov 19,2020 00:39:30 UTC – Details)
Inspired by Steve’s years of experience coaching this subject—and his dog—The Mongrel Method uses anecdotes about Samuel, as well as real-life examples, to guide you through Steve’s mixed-tactics approach to sales and marketing. Steve explores the importance of today’s techniques like big data, analytics, personas, micro-moments and automation. He demonstrates how shifting your focus to client intent, social listening and community marketing will help build understanding of your customers’ needs.
A purebred, or one-sided, approach to sales and marketing won’t help you achieve success. A mixed approach is best. With the tips and strategies in this book, including “Samuel Says” wisdom nuggets and “Best in Show” chapter takeaways, you will avoid common roadblocks and enhance daily practices. Most importantly you will find that success comes when you stop selling and start solving for your clients.