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Second Edition Just Released July 2020 with new chapters on angel investors, crowdfunding, government funding and more. Secrets to Raising Capital is the definitive guide on how to get funding for your business. Unlike other books on raising capital, it is not a list of lenders, investment bankers, and investors nor is it filled with instructions on how to value your business. The content of Secrets to Raising Capital is unique. The challenge faced by the business looking to obtain funding is convincing the money source to actually make the loan or the investment. That’s where Secrets to Raising Capital comes in. This easy to read, strategy filled book is packed full of insights and actionable ideas on what to do, and how to do it, to make sure your business gets the money it needs. This book contains the secrets that money guys won’t tell you, and most CFOs and consultants don’t know. You will find information on what never to say to a money guy, how to handle deal killers, and how to deliver a compelling presentation. You’ll also find out how you can ruin a potential funding in one sentence. Secrets to Raising Capital is packed with pages of dos, don’t, how tos, rules and instructions. It’s not some theoretical book from academia, but a hands-on guide with real life examples. And it’s not just for early stage companies and startups. The secrets included in this book will be of value to any CEO or CFO trying to raise capital—even in larger corporations and established companies. It doesn’t matter how good you think your business is, or how good a manager you are, there are hundreds of reasons why you may not be getting the funding you need. Understanding the process of raising capital is key to funding your business. In Secrets to Raising Capital you’ll discover how the money world works, and how you can raise money for your business the easiest and fastest way possible.