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NEW YORK TIMES Bestseller
WALL STREET JOURNAL #1 Bestselling Business Book
Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.
From the Publisher
A Note from Guy Raz
I know it’s been a grind these past many months. And I hope our show “How I Built This” has helped give you some inspiration and even some ideas as you grapple with the challenges of this moment in history. Still, I’m a big believer in entrepreneurship and big ideas now more than ever! Crises have a way of inspiring innovation and this one—well, it’s a pretty big crisis.
One of the things I hear from so many of you is how our show has helped YOU cope with the struggles and self-doubt and fear of starting a business or pursuing a big idea in your workplace. When we hear stories from other people who’ve gone through similar challenges—and figured out a way through—it can be one of the most powerful motivators for us! So in that spirit…I’ve written a book! Not surprisingly, it’s called How I Built This, and it’s filled with advice, wisdom, ideas and inspiration—all told through the stories of more than 100 incredible entrepreneurs.
The book is designed for anyone looking to build something new—a business, a project, a non-profit—anything that takes courage and energy.
And I wrote it because over the course of my career, I’ve always wanted to have something I can turn to when I need advice or encouragement or a roadmap for how to solve a problem. This book is for you!