points - Details)
Learn everything you need to know without getting bogged down by boring textbooks. How Business Works offers helpful diagrams, infographics, and bite-size, step-by-step information, all in jargon-free text that’s a pleasure to read. From basic business principles, like how the Board of Directors is structured, to more complicated financial concepts, like how to calculate depreciation, How Business Works is a great first-stop for business students and middle managers who want to understand business without the MBA.
From the Publisher
How Business Works
A graphic guide to business success
Why is cash flow so important? What is agile production? How does digital marketing work? Who sits on the board of directors?
How Business Works explains key business concepts, using eye-caching graphics and simple, jargon-free language.
It is essential reading for anyone wanting to learn the basics of business and succeed in the 21st-century global marketplace.
Covers key topics such as:
Buying and selling businesses
Outbound and inbound marketing
Manufacturing and production
Predicting future business performance is necessary to estimate probable sales, income, costs, and profitability and thus gain investment and maintain confidence in the company.
How Sales and Marketing Works
This thorough section explains marketing mix, marketing approaches, outbound marketing, inbound marketing, business development, and information management.
The purpose of flow (mass) production is to produce a large number of identical, standardized items. This usually happens on a moving line, which can be interrupted when the product is changed.
Every manager in a business, particularly in manufacturing, has to ensure that all resources—from materials to equipment and staff—are used efficiently, while keeping the customer continually in mind.