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HomeMarketing & Sales Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI – Hospitality Sales and Marketing)
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Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI – Hospitality Sales and Marketing)

$868.13

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Price: $868.13
(as of Dec 07,2020 21:00:03 UTC – Details)

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.


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