Empowering Marketing and Sales with HubSpot: Learn how to set up HubSpot correctly and generate ROI within your first 45 days

Implement HubSpot in your organization to effectively reach your target audience with timely and personalized content that helps them understand why your organization provides the best solution for their challenges

Key Features

• Explore a full software stack for marketing, sales, and customer services to grow your business
• Understand how to organize, track, and build better relationships with leads and customers
• Learn to prioritize and execute your marketing tasks in an efficient way

Book Description

HubSpot is the leading CRM and marketing automation tool that allows teams to reach their business goals with a flexible and lean approach. HubSpot provides an all-in-one and out-of-the-box solution by providing sales and marketing professionals with all the tools they need to effectively launch and manage their business campaigns and sales and marketing automation processes.

This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Moving ahead, you will work with important HubSpot tools for SEO, social media, and ads. Next, the book will show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.

By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

What you will learn

• Explore essential steps involved in implementing HubSpot correctly
• Build ideal marketing and sales campaigns for your organization
• Manage your sales process and empower your sales teams using HubSpot
• Get buy-in from your management and colleagues by setting up useful reports
• Use Flywheel strategies to increase sales for your business
• Apply the inbound methodology to scale your marketing
• Re-engage your existing database using the HubSpot retargeting ads tool
• Understand how to use HubSpot for any B2B industry in which you operate

Who This Book Is For

This HubSpot marketing book is for sales and marketing professionals and CEOs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.