(as of Feb 25,2021 10:29:21 UTC – Details)
- Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
- Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
- Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
- Provides best practices for performing data mining using simple tools such as Excel
Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
Exercises and data sets to accompany this book are available at jmp.com/en_us/academic/data-mining-techniques.html