points - Details)
When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.
80/20 can demolish any sales and advertising problem.
"If you don't know who Perry Marshall is–unforgivable. Perry's an honest man in a field rife with charlatans."
– Dan Kennedy, Author, The Ultimate Marketing Plan
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
- Slash sales & marketing time-wasters (page 117)
- Locate invisible profit centers in your business (page 31)
- Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
- Gain "Pareto principle" positions on search engines (page 70)
- Differentiate yourself from rivals (page 67)
- Gain esteem in your marketplace (page 154)
You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.
"It is an easy read…very accessible, shortchapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.
Optimized for Speed Learning
Specially marked "Pareto Points" help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."
80/20 = Law of Nature
Online Marketing Tools Come with the Book